Tuesday, 1 September 2020

TIL that Burger King launched a $40 million ad campaign in November 1985 called "Where's Herb?" The idea was to find a character named Herb who'd never been to BK. Other chains pointed out that if Herb wasn't at BK, it meant he probably liked other chains' burgers more. BK profits fell 40% in 1986.

TIL that Burger King launched a $40 million ad campaign in November 1985 called "Where's Herb?" The idea was to find a character named Herb who'd never been to BK. Other chains pointed out that if Herb wasn't at BK, it meant he probably liked other chains' burgers more. BK profits fell 40% in 1986. submitted by /u/PikesPique to r/todayilearned
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